VOGUE: Ericsson Year End Party | Creative Strategist

The Ericsson Year-End Party: Vogue Edition was a masterfully curated celebration that brought the glamour and sophistication of Paris Fashion Week to life. This event was a blend of innovation, creativity, and elegance, reflecting the Fresh and Fierce spirit of the Ericsson family. I had the privilege of conceptualizing and strategizing the entire event, from ideation to execution. This involved crafting a cohesive theme, developing a detailed program flow, and ensuring every element resonated with the brand’s vision. I also spearheaded the creation of the program’s execution plan, including hosting guides, dynamic transitions, and an engaging script that kept the energy high throughout the evening. On the event day, I took charge of overseeing last-minute changes and ensuring seamless coordination between all stakeholders. From handling on-the-spot adjustments to fine-tuning the program in real-time, I ensured the event remained aligned with the strategy and delivered an unforgettable experience for everyone involved.