Jollibee Joyful Christmas | Creative Strategist

For Jollibee's Joyful Christmas event, I led the creative strategy, overseeing the entire event execution. I presented ideas, developed the event deck, and wrote the program script. This holiday celebration aimed to bring festive cheer to Jollibee stores nationwide, sharing heartwarming stories of joy and giving. Through this initiative, Jollibee reinforced its role as a beloved brand during the holiday season.