Globe GDay Campaign | Creative Group Head

For Globe's G Day 917 campaign, I led the creative team behind Mediacon, GRAFFLE Rush, and G Fest. We crafted a dynamic, unforgettable experience that captured the essence of celebration. Mediacon: We kicked off the festivities with a high-energy event at BSK Manila, where attendees were immersed in bold vibes, enjoying performances from G Fest artists Kate Torres and Jason Dhakal, and dancing to beats by DJ Ron Poe and Team Tera. GRAFFLE Rush: At BGC High Street, Globe fans enjoyed exclusive prizes, interactive booths, and engaging product demos. With activities like slot machine games, busking performances, and test drives, participants also earned extra raffle entries and special discounts. G Fest 2024: The grand finale brought together music, arts, and workshops led by OPM stars Jason Dhakal, Denise Julia, and BINI's coach Matthew. The festival culminated in powerful performances from chart-topping artists, including Sunkissed Lola, Jason Dhakal, Denise Julia, and a show-stopping finale by P-Pop icons BINI.