Grab Fun Run | Creative Group Head

As part of Grab and MoveIt's mission to deliver happiness and empower consumers to chase their goals, we helped them create a marathon activation that aims to support their consumers in their race journey! From greeting them with a power up snack, ensuring that their valuables are safe with provided lockers, being present in the marathon with milestone markers that motivate them while on the run towards the finish line, and even on their way home with booking hubs, our partnership with Grab and MoveIt made sure that consumers' microfulfillments are not only met, but celebrated.